The Red Bicycle was started in 2010 more or less when its owner decided that having worked for other as a tour guide around the colosseum he was going to go it alone.
With very little money to invest, he bought 6 second hand bikes and hid them near one of the Roman ruins outside the Colosseum Metro station. It was always a relief to find them still there after each tour, tucked away behind the Temple of Venus by the Roman Forum.
Following this start, the business would then open its first shop in the neighborhood of Celio, near to the Domus Romana on one of the 7 hills of Rome, the Celio Hill.
Continued growth and the start of an Airbnb Experience meant they would need more space and hence moving into a bigger premises but always maintaining their original working ethos: to bring tourists into contact with roman custom and way of life.
Today the company has changed its approach and is focused on getting more tourists (and locals alike!) on bikes and sharing with them the joy a bicycle can bring. It’s for this reason that the tours are almost entirely conducted on electrically assisted bicycles, making it possibile for everyone.
It’s for this reason that The Red Bicycle continues to thrive today, thanks to its focus on the individual and his/her needs. And its for this reason that we want to thank you for reading what we have to say.
If you want to know how we dealt with Covid and where we are at today, check the Time-line below.
With just a few hundred euros to spare a fleet of second hand bikes were bought.
With continued improvements came a more stable working week.
Began focusing on itineraries outside of Rome
Closed business and sold the fleet of bikes
Managed to get the business going again and buy a new fleet of bikes.